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First Principles Denim
First Principles Denim

What we stand for.

FP about town.

“I'm very happy with my first pair of
custom jeans and pleasantly surprised that you were able to get the sizing right using my measurements.”


"I'm so excited and can't wait to buy my second pair!”


“My jeans are perfect, exactly what I had in mind and I haven’t stopped wearing them. Many thanks.”


“They fit like a glove!! I’m
obsessed. Can’t wait to order another pair.”