We like to think that if you invest time, effort (and money) in designing a key denim piece for your wardrobe, you’re likely to wear it for longer, care for it better, and ultimately reduce your overall textile and apparel ‘consumption’ over the life of that piece.
Choose how your denim fits and what it looks like from the thread to the hardware. Simply create an account, fill out our 'Booty Fit' survey and we'll send you a FREE sample pack of 3-4 pairs of jeans best suited to the answers you've shared. It's basically try before you buy. Once you receive the samples, it's time to review the fit and design your dream custom jeans!
We offer a select range of ready-to-wear denim. Your fave custom cuts ripe for the picking. Rest assured, each jean has undergone the same rigoruous sustainable production process as our custom range.
“I'm very happy with my first pair of
custom jeans and pleasantly surprised that you were able to get the sizing right using my measurements.”
"I'm so excited and can't wait to buy my second pair!”
“My jeans are perfect, exactly what I had in mind and I haven’t stopped wearing them. Many thanks.”
“They fit like a glove!! I’m
obsessed. Can’t wait to order another pair.”