Sustainability

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Better. For your booty and the planet.

The fashion industry has become the 2nd most pollutive globally, driven by excessive textile waste, inventory mismanagement and overconsumption. Around 35% of textile materials end up as waste pre-sale and the average lifetime of clothing has halved over the last 15 years.

The First Principles Denim x Upparel recycling initiative means you can look good and feel good in your FP Denim. Have up to 10kg of your old, unwanted denim collected for $25 and receive a $25 store credit to spend on your next purchase!

We have made very deliberate partnership choices when it comes to selecting our denim suppliers. Our founders have travelled to Japan to see the mills and manufacturing facilities in person. FP is proud to source its denim from mills who are committed to eco-friendly, organic and artisanal production processes. We have sourced denim from a number of Japanese mills, include Kurabo, who are leading the way in developing eco-friendly fabrics and techniques, including rolls made entirely out of recycled denim.

We are always looking for ways to improve our own sustainability efforts as this is a core principle of the brand and the business.

FP is proud to be Melbourne based and Melbourne made. We are big on partnering with local specialists and artisans wherever possible, and having our jeans cut, sewn and finished here in Australia has been a goal of ours since the very beginning.

In Jan 2020, we partnered with a denim manufacturer based Braybrook, Victoria and have worked closely with them ever since. #supportlocal

We are always looking for ways to reduce our water usage and the team at Richmond Industrial Laundry are always there to help us find solutions to reach our environmental goals.

FP works with Richmond Industrial Laundry to wash and treat all its denim apparel. Richmond Industrial Laundry has been servicing the community for over 33 years, and are specialists in the treatment of fabrics and garment dyeing and finishing services for commercial bulk orders across the Australian textile and fashion industry.

We are always looking for ways to reduce our water usage and the team at Richmond Industrial Laundry are always there to help us find solutions to reach our environmental goals.