First Principles Denim
First Principles Denim

FP about town

Ash Grats x FP

Ash Grats x FP

Based just North of Byron Bay, dream-girl Ash Grats designed her one-of-a-kind sustainable denim Jeans with First Principles Denim earlier...

Welcome!

Welcome!

A place for the latest FP obsessions, inspiration, behind the seams and tips + tricks for caring for your denim!
Ash Grats x FP

Ash Grats x FP

Based just North of Byron Bay, dream-girl Ash Grats designed her one-of-a-kind sustainable denim Jeans with First Principles Denim earlier...

Welcome!

Welcome!

A place for the latest FP obsessions, inspiration, behind the seams and tips + tricks for caring for your denim!

“I’ve been wearing them all week
and the fit is amazing.”

Helen

“I’m so happy to report that my jeans
are absolutely perfect! I love them”

Clare

“They’re really comfy and fit
fantastically!”

Olivia