Journal

We are so happy to announce that our Ready-to-Wear offering will be available on Wolf & Badger mid-March 2022. Our very first wholesaling partner! Read on to find out more about newest stockist.

Based just North of Byron Bay, dream-girl Ash Grats designed her one-of-a-kind sustainable denim Jeans with First Principles Denim earlier this year.  She was guided through the process with by her Denim Consultant Danial and together they created a pair that fit perfectly!  Ash customised:  Indigo Denim  Straight Jean  Cropped Hem  Mid-weight 100% Cotton  Ultra High  Sliver Hardware White Thread & made to her measurements.  Images taken at STAY by Del Rainbow in Byron Bay, Australia. 

A place for the latest FP obsessions, inspiration, behind the seams and tips + tricks for caring for your denim!